
What McDonald’s Got Wrong About Ranching
Well, it happened this week:
- ✔️ The heifers got their gate open and escaped
- ✔️ The furnace is kicking on at night, and
- ✔️ We got almost 2 inches of rain. Higher up, like Bozeman, it snowed.
Get a warm something to drink and sit back and enjoy a week at the ranch. I'm glad you're here.
Did you know that in the middle of Montana, the nights are quiet, the stars are bright, and the coyotes are howling?
This week, we’ve been:
- – Cleaning water tanks
- – Stringing an electric fence
- – Moving cows
- – And answering messages from folks who saw my “reaal” typo on Facebook and Instagram 😄
“This is a reaal ranch, with real people who care.”
—Velma, Giveaway Winner
Yes, I know how to spell real.
But when you’re typing one-handed, while holding fencing pliers in the other, and racing daylight to get the cows moved, sometimes a second "a" sneaks in.
I’m keeping it for good luck.
Real Talk About Regenerative Ag
You may have heard McDonald’s is spending $200 million to support “regenerative agriculture.” That’s a headline.
But here’s the truth: most ranchers already do it because we have to.
We rotate pastures.
We leave half the grass.
We watch the wildlife and the bugs.
We care for the soil so it can keep feeding our cattle and our family for generations.
And while the big brands are playing catch-up, we're still here doing what we’ve always done:
- - Raising beef the natural way
- - Protecting our land
- - Serving families like yours
This is where we live.
In the patch of America where you don’t see many lights.
That quiet patch in the middle of the map, where it’s dark and still, that’s us. Montana… enough said.
We believe in getting the work done right. And we believe our customers deserve to know how their food is raised.
My new fencing gloves are just starting to fit right. That’s how you know it’s been a week.
So here’s what I’d love to know from you:
- - What do you want to learn about beef, ranching, or clean eating?
- - What’s been on your mind when it comes to food, health, or your family’s meals
- - Would you want another bundle size or a new product?
- - How about a bundle of beef and pork?
Just contact us to find out.
One Easy Way to Get Started
If you’re new around here or just not ready to commit to a 1/4 or 1/2 share, we made something just for you:
Taste the Difference Bundle - 25 lbs of all-natural beef
- ✅ Premium steaks (Ribeye, NY, Tenderloin, Flat Iron, or Sirloin)
- ✅ Roast, stew meat, brisket or flank skirt, round, delmonico steak
- ✅ 10 lbs ground beef
- ✅ Our ranch honey
- ✅ 2 Trail Sticks (the protein snack you didn’t know you needed)
- ✅ $200 Gift Card toward a 1/4 or 1/2 beef share (good through Nov 18)
All backed by our 100% Satisfaction Guarantee. If you don’t love it, we’ll refund you. Period.
👉 Try the Bundle + Claim Your $200 Gift Card
Counting our Blessings
To all of you who’ve supported us, whether you’ve bought a share, a bundle, or just cheered us on, thank you. We don’t take it lightly that you’ve trusted us to feed your family. We live in the dark. We raise our beef under the big sky. And we do it for folks like you who want real food from real people.
Thanks for sticking with us.
Stay reaal. (Yes, with two a’s.)